If you look at the internet a few years back, you’ll discover that advertising was carried out in a way that was very much in-line with other types of media like television, or actually, more like what you see in a newspaper.
You’d enter a site, and in some location you have access to to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.
But there was one problem with this kind of advertising. It genuinely wasn’t exploiting the fact that the adds weren’t in a few newspaper, but were instead presented over the world wide web.
You may have noticed a great deal of items like this over the pages you’ve browsed. You’re looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to purchase a car, straight away you’re looking for a watch and it would have surely been nice if the banner were advertising a wristwatch, because then you would have likely clicked it.
Well that’s also what the folks at Google considered, so they came up with a killer idea. This is knows as Google AdSense, and it’s referred to as an aimed advertising program
What you do (as a web site creator / web site owner) is, instead of jumping through hoops to get some banner on your site that your visitors will not even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your internet site.
It’s very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones connected with whatever is on your website and presto: a targeted ad.
You (the webmaster) acquired a fee for each visitor that clicks on an adsense banner on your site. Now that’s bound to happen more often along with an established banner because people are in reality interested in what’s in that banner (otherwise, they wouldn’t be on your website would they?).
But, this also does wonders for the people who want to advertise. And it’s because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the cornerstone to the programs success, and in addition the grounds why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their written content and Google take their cut.
Naturally, as always, Google has set some high standards for its AdSense program, relating to looks and functionality. You can’t have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you ought to put the banner better because it’s possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique as the ads are relevant to the content on the site. Anyone that would like to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google along the way.
All transactions are go through Google, and the advertisers and publishing companies get admission to statistics which help them to figure out and moderate the strength of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from website traffic to advertisers, and it’s a reason Google are recognized for their innovation and new thinking.
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